See what people are saying about the 21st Century Beetle

Posted on 22 April 2011 by

The 21st Century Beetle was unveiled on Monday, and in no time at all, people were gushing about its bold and dynamic makeover. To be frank, all this praise has us blushing (and you thought it was just our sporty red paint job). What are they saying? We’re glad you asked.

David Shepardson of The Detroit News writes, “The company hopes to regain the luster of the iconic Beetle brand that remains one of the best known auto brands by appealing to more men—as the original version did” by “aiming to shed the ‘chick car’ label.” Shepardson goes on to quote VW design brand chief Klaus Bischoff, who says, “The Beetle is now characterized by a clean, self-confident and dominant sportiness,” adding that VW “wanted the vehicle to be more sporty, dynamic and masculine.” We’d say he more than achieved that. Kudos, Klaus!

Phil Patton of The New York Times describes the 2012 Beetle as “a Bug with a rampaging Y chromosome,” adding that the vehicle’s interior design team “provided a treatment that slightly dialed back the cute factor, with generous swatches of exterior color, gracefully blending the interior and exterior.” Patton also points out that a big part of the car’s masculine appeal lies in its 10-spoke wheels (available in up sizes from 17 to 19 inches). He adds, “Perhaps most indicative of the Beetle’s personality shift, a row of analog instrumentation rises from the dash just inches from where the bygone flower vase was positioned.” In the words of Mr. Bischoff: “More power, less flower.”

Matt Peckham of Time Techland focused more on the car’s boast-worthy fuel efficiency, writing, “It’s wider, lower, and longer, and Volkswagen says it’ll do up to 40 [miles per gallon] on the highway or 29 in the city: Meet the new 2012 Beetle, a sleek, slightly flatter, still curvy head-turner Volkswagen AG calls its ‘most fuel-efficient Beetle ever.’” Peckham also notes the new engine options: “You’ll be able to pick from a turbocharged 2.0 liter 4-cylinder TDI Clean Diesel (the 40 highway/29 city mpg version), 2.0L TSI turbocharged gasoline, or 2.5L 5-cylinder gasoline engines, and you can go either 5-speed manual or 6-speed automatic.”

2012 VW Beetle Feature Gallery

Posted on 22 April 2011 by

If you think the 2012 VW Beetle looks like the old Beetle, well, you’d be right: from Super Beetles to New Beetles and Ragster concepts, this newest version of the automotive icon is inspired by a 73-year history. But make no mistake: 2012 ushers in a Beetle full of today’s key automotive features and technology, from three engine choices to Keyless Entry, an available panoramic sunroof, Fender Premium Audio and more. So yes – the aggressive style, the retro lines and planted look will get your attention.  But it’s the car that will make you want to drive. And drive.

Sporty. Dynamic. Bold. Since its debut at the 2011 New York International Auto Show, those have been just a few of the words used to describe the newly redesigned 2012 VW Beetle. Arriving here, however, at this new interpretation of a classic icon, is a story about drawing inspiration from the original Beetle and translating its unique style in a modern way. To do that, Volkswagen Brand Design Chief, Klaus Bischoff and team eschewed the design geometry defined by three semi-circles (front wing, rear wing, domed roof above it), gave the car a lower profile, a longer hood and a steeper front windshield. They also stretched the Beetle 3.3 inches wider and 6 inches longer, creating a more sporting, powerful appearance.

Another key to the design of the new 2012 VW Beetle is the rear spoiler, integrated into the design of the car with a black top and a body color under side. What that spoiler also hints at is the Beetle’s performance: the 2.0L TSI® turbocharged gasoline engine, pictured here, will be offered with a DSG 6-speed dual-clutch transmission. At 200 hp and 207 lb.-ft of torque, the turbo will be the sportiest Beetle offered  – though you’d be hard pressed to say no to the 2012 VW Beetle 2.0L TDI Clean Diesel, thanks to 140 hp and 236 lb.-ft of torque. The TDI Clean Diesel Beetle offers manufacturer estimates of 40 mpg highway, 29 mpg city, and 33 mpg combined. Also available is the 2.5L five cylinder engine, mated to a 5-speed manual transmission or optional 6-speed automatic. The five cylinder engine produces 170 hp and 177 lb.-ft of torque.

A quick glance at the styling of the back of the 2012 VW Beetle reveals its connection to Beetle heritage. This is, however, unmistakably a Beetle for today with dual exhaust, 19-inch wheels and available features such as a panoramic roof, keyless entry and personalization options such as colors, wraps and an annual theme model.

Inside, Beetle heritage cues continue with available painted or carbon-look dashboards, an additional glove box integrated into the dash and optional gauges (oil temperature, clock with stopwatch function and boost pressure gauge) located above the entertainment system. There’s also a split-folding rear seat.

Driving this newest Beetle is a decidedly modern experience, and one designed for drivers, from its engine choices and available 19-inch wheels to details such as an instrument panel arranged directly in front of the driver (tachometer, speedometer, fuel gauge) that provides all key information at a glance. The steering wheel is specially designed with optional painted accents in the spokes depending on the equipment line. Framed by two air vents, the selected audio/ navigation system is optimally located in the driver’s visual field on the dashboard. Within easy reach, climate controls are situated just below.

Key premium features available on the 2012 VW Beetle include the Fender Premium Audio System, which adds an additional subwoofer and 400 watts of output power along with proprietary Panasonic® speaker technology that covers the cabin with directional sound from front door speakers and front dual voice coil speakers. Those choosing this sound system also receive adjustable interior ambiance lighting.

Volkswagen Debuts the Sportiest, Most Fuel-Efficient Beetle Ever. The 2012 VW Beetle.

Posted on 18 April 2011 by

Automotive Icon Gets a Major 21st Century Update

Wolfsburg / Shanghai / Berlin / New York – When the first Beetle rolled off the production line, it was called simply the Volkswagen — “the people’s car” — but its distinctive shape inspired nicknames across the globe: Beetle, Käfer, Vocho, Coccinelle, Fusca, Maggiolino or 甲壳虫! In total, 21.5 million cars were sold.

More than 60 years later, in 1998, the “New Beetle” rekindled the spirit and imagination of the original to a new generation of Volkswagen owners. The second generation version sparked another round of uplifting and joyous enthusiasm known as Beetle Mania.

Today, the Beetle opens a new chapter in its remarkable story. The third generation of the internationally beloved Beetle is celebrating a transcontinental world debut simultaneously in Shanghai, Berlin and New York.

Updating an icon

Only someone who knows and respects the Beetle’s heritage could produce a new generation of this storied vehicle. The task for Volkswagen engineers was clear. They had to develop a modern interpretation of the Beetle, with all the benefits of today’s technologies and efficiencies, and the driving characteristics that define the Volkswagen brand. The result had to remain affordable and stay true to the Beetle’s spirit and great heritage.

The design of the new Beetle presented another challenge. How does one reinvent a look that is so recognizable and unique? Volkswagen Group Design Chief Walter de Silva and Volkswagen Brand Design Chief, Klaus Bischoff, welcomed the task and set an ambitious objective: “Design a new original!”

The designers wanted to develop the new car around the earliest Beetle profile rather than the 1998 New Beetle. They wanted a car that respects the past but looks toward the future. And that is what they created.

Exterior

The 2012 Beetle is an automotive icon reinvented. Placing the original Beetle and the 21st Century Beetle next to one another, it’s clear that the lines of the rear sections are nearly identical, but the overall look is bolder and more dynamic. The Beetle also breaks free of the design geometry defined by three semi-circles (front wing, rear wing, domed roof above it).

“The Beetle is now characterized by a clean, self-confident and dominant sportiness. The car not only has a lower profile; it is also substantially wider, the front hood is longer, the front windshield is shifted further back and has a much steeper incline. All of this creates a new dynamism,” explains Klaus Bischoff.

The 2012 Beetle is 71.2 inches wide (3.3 inches wider), 58.5 inches tall (.5 inches lower) and 168.4 inches long (6 inches longer). The new focal point is the C-pillar. The development team also increased the car’s track widths and wheelbase. All of this gives the Beetle a powerful appearance with muscular tension.

Another feature is the rear spoiler that is integrated into the design (standard on 2.0L TSI engines with 200 hp). The top surface of the rear spoiler is black, while the underside is painted in body color.

The Beetle is sportier, offering both turbo-charged TDI® Clean Diesel and turbo-charged gasoline engines, in addition to dual exhaust, performance-handling packages, 19-inch wheels, sport seats and new, sleeker styling. Volkswagen will offer a panoramic roof, a range of audio options, including the Fender® Premium Audio System, and a customization program for the 2012 Beetle with a large number of personalization options, including a wide variety of colors and wraps along with an annual theme model.

Interior

The 21st Century Beetle offers an agile, driver-oriented coupe experience with a quality of materials that goes beyond all class limits. The car’s styling, ergonomics and quality interact to create a new, friendly car with a highly individual nature.

The shape and use of color in the painted or carbon-look dashboards harkens back to the design of the first Beetle.

Three round instrument gauges are arranged in front of the driver (tachometer, speedometer, fuel gauge) providing all key information at a glance. A multifunction display is integrated in the speedometer in middle position. The steering wheel is specially designed with optional painted accents in the spokes depending on the equipment line.

Framed by two air vents, the selected audio/navigation system is optimally located in the driver’s visual field on the dashboard. Within easy reach, climate controls are situated just below.

Similar to the original Beetle, the new car has an extra glove box integrated into the dash. The lid folds upward, while the standard glove box opens downward. Another classic feature: the optional auxiliary instruments above the selected audio/navigation system: oil temperature, clock with stopwatch function and boost pressure gauge.

The “cathedral ceiling” dome roof of the New Beetle has been replaced with a sleek and sporty roofline. Front and rear passenger headroom remains plentiful. In the rear seating area, the longer roof section results in more space. The trunk is significantly larger, offering 10.9 cubic feet of space. A split-folding rear seat and a wide opening trunk lid ease loading and unloading.

Engine and Transmission

The 2012 Beetle will offer three engines: the 2.5L gasoline five cylinder, the 2.0L TDI® Clean Diesel and the 2.0L TSI® turbocharged gasoline engine. Transmission choices will include a 5-speed manual or optional 6-speed automatic on 2.5L models. Volkswagen’s acclaimed DSG® 6-speed dual-clutch transmission will be offered on the TDI Clean Diesel and 2.0L TSI turbocharged gasoline models, while a 6-speed manual will come standard.

The 2012 Beetle 2.0L TDI Clean Diesel is the most fuel-efficient Beetle ever. The quiet, four cylinder 2.0L TDI Clean Diesel engine produces 140 hp and 236 lb.-ft of torque. It meets all U.S. emission limits and offers manufacturer estimates of 40 mpg highway, 29 mpg city, and 33 mpg combined.

Fuel economy values are also improved up to 10 percent over prior 2.5L five cylinder engine models. Mated to a 5-speed manual transmission, it offers manufacturer estimates of 22 mpg city and 31 mpg highway. The optional 6-speed automatic offers manufacturer estimates of 22 mpg city, 29 mpg highway. The five cylinder engine produces 170 hp and 177 lb.-ft of torque.

The Beetle 2.0L TSI is the sportiest model offered. With 200 hp and 207 lb.-ft of torque, power delivery will remain smooth and direct across the rpm range. The four cylinder turbo engine is estimated to provide 30 mpg highway fuel economy. To ensure that power is applied properly in challenging conditions, the 2.0L TSI model features the XDS® cross differential (limited-slip) system. The system electronically monitors input from various wheel sensors and, in the event of slippage, transfers extra torque to the wheel or wheels with the most traction.

Premium Features

The 2012 Volkswagen Beetle will be available in two trim lines “Design” and “Sport.” Each has a unique character. The Beetle can also be customized with a wide choice of optional features. Key features include:

Radio-CD and radio-navigation systems. Standard in the Beetle is the RCD 310 sound system with 8 speakers (includes dual tuner). The premium VIII top audio system is the RCD 510 with integrated CD changer, interface for SD cards and touchscreen. For the first time ever, navigation will be offered in the Beetle, with the RNS 315 featuring a 5-inch touchscreen, CD player and SD card slot.

Panoramic roof. The transparent, panoramic tilt/slide glass sunroof is 80 percent larger than on the previous model. The insulating glass blocks 99 percent of UV radiation and 92 percent of heat energy.

Fender Premium Audio System. The 2012 Beetle will also offer concert quality sound with an optional Fender Premium Audio System equipped with an additional subwoofer and 400 watts of output power. Embedded in the vehicle design is proprietary Panasonic® speaker technology. The system covers the cabin with directional sound from front door speakers that generate imaging beyond the capabilities of traditional speaker designs. It cuts through the noise and other distractions with front dual voice coil speakers, with extended range for all musical genres. Those choosing this sound system also receive adjustable interior ambiance lighting.

Keyless Access. Volkswagen’s automatic keyless entry and starting system, which allows the driver to operate without a door or ignition key,is appearing for the first time in the Beetle. When one of the front door handles is touched, the system detects access authorization from a transmitter, then unlocks the Beetle and starts the engine with the push of a button.

BI-XENONTM headlights and LED daytime running lights. For the first time, the Beetle will be offered with Bi-xenon headlights. These will be available on future Beetle models, framing the xenon module on the outer perimeters of the headlights and serving as the daytime running lights and parking lights.

Safety

The 2012 Beetle features both active and passive safety. It includes Volkswagen’s advanced Intelligent Crash Response System, which initiates automatic safety protection in some types of collisions — the electrical supply to the fuel pump is shut off, the doors unlock and the hazard lights switch on. Electronic Stability Control (ESC) is standard, as are driver and front passenger airbags and Side Curtain Protection® airbags in front and rear.

The 21st Century Beetle is also covered under the no-charge Carefree Maintenance Program. All scheduled maintenance is covered for the length of the New Vehicle Warranty – three years or 36,000 miles, whichever occurs first. Additionally, all current Volkswagen vehicles use synthetic oil, which, when combined with state-of-the-art German engineering, eliminates the need for a 5,000 mile oil change, and allows owners to go farther between scheduled oil changes.

Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. VWoA sells the Eos, Golf, GTI, Jetta, Jetta SportWagen, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2011 Volkswagen vehicles come standard-equipped with Electronic Stability Control (ESC). This is important because the National Highway Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at www.vw.com or www.media.vw.com to learn more.

Key facts summary:

Name: The Beetle
World debut: April 18, 2011
Market launch, North America: September / October 2011
Market launch, Europe: October / November 2011
Market launch, Asia: February 2012
Equipment lines: “Design” and “Sport”
Engine specifications: 2.5L 5-cylinder (170hp/177lbs.-ft); 2.0L TDI (140hp/236lbs.-ft); 2.0L TSI (200 hp/207 lbs.-ft)
All US engines fulfil BIN5 / ULEV PZEV
Fuel economy (combined) USA: 33 mpg* (2.0 TDI® Clean Diesel) [Manufacturer’s estimate. EPA estimates not available at time of publication.]
Designers: Walter de Silva (Group), Klaus Bischoff (Brand), Exterior: Marc Lichte (team leader), Cris Lesmana, Nisan Kucam. Interior: Tomasz Bachorski (team leader), Ingo Brückmann. Colour and trim: Oona Scheepers (team leader), Susanne Gerken
Exterior dimensions: 168.4 in. Length; 72.1 in. Width; 58.5 in. Height; 99.8 in. Wheelbase
Original Beetle US sales: 1949 – 1979
Total Original Beetle US sales: 4,988,350
New Beetle US sales: 1998 – 2010
Total New Beetle US sales: 477,347
Total units built to date worldwide: more than 22.5 million

Coming to Park Cities Volkswagen. The 2012 Volkswagen Beetle.

Posted on 18 April 2011 by

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Volkswagen World Debut of 21st Century Beetle with global series of events on three continents

Posted on 07 April 2011 by

Launch of Partnership with MTV World Stage

Herndon, VA – On April 18th, Volkswagen will celebrate the global reveal of the 21st Century Beetle, marking a new chapter in the iconic vehicle’s history. The Beetle will be revealed to the public in a spectacular world debut on three continents. The reveal will begin in Shanghai, China with an exclusive MTV Sound System celebration hosted by MTV VJ’s, followed by MTV World Stage events in Berlin and New York City.

At the MTV World Stage event in New York City, presented by the 21st Century Beetle, The Black Eyed Peas will perform their most popular hits, including material from their latest album, “The Beginning.” At the Berlin MTV World Stage event, Belgian duo 2manydjs will headline and perform a DJ set at the city’s E-Werk space. The New York performance will be streamed live on www.WorldStage.MTV.com (except in the UK), with highlights later broadcast on MTV networks around the world, making it the most widely distributed World Stage event to date. Highlights from both the New York and Berlin events will also be available online.

“The Beetle is an icon of the automotive world, just like MTV is an icon of the music world. In the context of this marketing alliance, we are taking the new Volkswagen directly to customers and fans of the Volkswagen brand – and we are doing it globally,” states Luca de Meo, Director of Marketing, Volkswagen Group and Volkswagen Brand Passenger Cars. “We are certain that the car’s one-of-a-kind styling combined with the latest technology will be very well received by customers.”

The 21st Century Beetle is an automotive icon, reinvented. Its exterior reinterprets the silhouette of the famous Volkswagen Beetle, combining stylistic elements borrowed from the original coupled with the latest technology. The 2012 Volkswagen Beetle guarantees drivers a fun and unique driving experience.

Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Eos, Golf, GTI, Jetta, Jetta SportWagen, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2011 Volkswagen vehicles come standard-equipped with Electronic Stability Control (ESC). This is important because the National Highway Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at www.vw.com or www.media.vw.com to learn more.

MTV

MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile and its online hub is the leading destination for music, news and pop culture.

Whoa, Black Beetle. Bam-a-lam.

Posted on 25 February 2011 by

In the first spot for The 21st Century Beetle, cutting-edge CGI creative goes entomological, creating a photo-real lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures.

Volkswagen Returns to the Super Bowl With Two Spots

Posted on 02 February 2011 by

HERNDON, Va., Feb. 2, 2011 /PRNewswire/ — Volkswagen of America, Inc. announced today it will premiere two :30 second spots during the 2nd and 4th quarters of Super Bowl XLV.  This marks the second consecutive year Volkswagen has advertised during the Super Bowl after a nine-year hiatus.  The ads will showcase two new vehicles, the all-new 2012 Passat and the 21st Century Beetle, months before they arrive in dealerships this fall.

“The iconic shape of the Beetle and its place in pop culture gives us creative license to take a bold and unconventional approach in this spot where viewers only see the silhouette and not the car itself,” said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc.  ”Additionally, we’ve partnered with Lucasfilm for the all-new Passat ad, leveraging the emotional heritage of both Star Wars™ and Volkswagen to create a memorable moment on an unparalleled platform for two of the vehicles most important to Volkswagen’s growth strategy.”

Kicking off months before the vehicles are available, these spots are part of a robust pre-launch advertising and marketing campaign that includes television, digital, experiential, and retail activations to maintain momentum throughout the year. Additionally, throughout pre-launch, Volkswagen will continue to dominate the nation’s most prominent events, with buys and integrations that include The “Oprah” Show, the NBA Finals as well as the NFL, among others.

With its all-new 2012 Passat ad, Volkswagen brings Star Wars™ to one of TV’s most talked about events.  Accompanied by John Williams’ iconic “The Imperial March,” the spot features the most infamous villain in the galaxy, a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway.  The two iconic brands leverage humor and the unforgettable Star Wars score to create an emotional spot and make Super Bowl ad history.

In “Black Beetle,” the first spot for The 21st Century Beetle, cutting-edge CGI creative goes etymological, creating a photo-real lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures. The ad is an homage to some of the greatest car chase scenes in the history of film and TV. With the fast-paced and explosive song “Black Betty,” rerecorded by Jon Spencer and the Blues Explosion, the Beetle ad revs to life even though it does not feature any actual images of the car, a bold move for any automotive brand.  The iconic shape of the Beetle and its performance attributes are prominently showcased in the spot, further building anticipation of the reveal.

“Both spots show the creativity and innovation that people expect from an iconic brand like Volkswagen,” added Mike Sheldon, CEO, Deutsch LA, Volkswagen’s Agency of Record.  ”The Super Bowl is unlike any other media platform in the world in terms of its reach and cultural influence.  It is tailor-made for big announcements and is the perfect way for VW to engage the American public.”

Both ads will have extensions that live beyond the game.  Immediately following the Super Bowl, Volkswagen will execute a digital and social media campaign, including an ESPN mobile takeover, VW.com blog, and Facebook activations, as well as a YouTube homepage takeover for the recently launched walk-around webisodes “Inside the VW Academy.”

The Super Bowl ads were created by Volkswagen’s creative Agency of Record Deutsch LA and follow the 2010 Punch Dub Super Bowl spot, which starred superstar musician Stevie Wonder and comedian Tracy Morgan.