Boardwalk Auto Group Volkswagen Dealers take the Wheel as Presenting Sponsor for 2012 Dallas International Film Festival

Posted on 24 February 2012 by

For the first time, the top Volkswagen dealers in Texas, Boardwalk Auto Group Volkswagen Dealers have signed on as presenting sponsor for the 2012 Dallas International Film Festival April 12-22, 2012. Boardwalk Auto Group Volkswagen Dealers will be providing the festival with a Volkswagen fleet to transport filmmakers and festival guests around Dallas for the entire 11-day duration.

“For the last five years we have watched the impressive evolution of the Dallas International Film Festival,” said Scott K. Ginsburg, Owner of Boardwalk Auto Group Volkswagen Dealers. “As the festival enters into its sixth year, we are thrilled to be a part of the celebration of the arts within our community. At Boardwalk Auto Group Volkswagen Dealers, we have a fierce commitment to integrity and service performance and in this, we feel a natural synergy with the Dallas International Film Festival – it is renowned for its hospitality and putting the filmmakers and their work on a pedestal. We celebrate that.”

Approximately 180 films from all over the world will be screened over 11 days. “For each of the first five years of the Dallas International Film Festival we have worked to bring a vibrant mix of international excellence and artistry to the city of Dallas,” said James Faust, artistic director of the Dallas Film Society.

For the first year since the festival’s inception there will be a Festival Village at the fashionable Mockingbird Station. The Festival Village will serve as the hub of the festival where filmmakers and film fans will have the chance to mingle and network at the Festival Lounge and CBS Radio will present its first ever Music Lounge – showcasing local music to the public every evening for the festival’s eleven-day duration. Only a few steps from Mockingbird Station, Kimpton’s luxurious Hotel Palomar will conveniently offer a stylish retreat for the out-of-town filmmakers and visiting celebrities as the festival’s host hotel.

The festival will culminate with the Dallas Film Society Honors, an evening of tributes with Dallas Star Award honorees and filmmaker award winners at the Hotel Palomar.

ABOUT BOARDWALK AUTO GROUP VOLKSWAGEN DEALERS
Boardwalk Auto Group has three Volkswagen Dealerships serving the North Dallas community. Boardwalk Volkswagen, located in Richardson, Texas, was recently named 2012 Volkswagen Dealer of the Year for Texas by DealerRater® reflecting on the dealer’s commitment to unparalleled customer service. Park Cities Volkswagen and McKinney Volkswagen have also become two of the Highest-Rated DealerRater Certified Volkswagen Dealers in Texas. For more information about Boardwalk Auto Group Volkswagen Dealers, please visit http://www.DallasVWDealers.com.

ABOUT BOARDWALK AUTO GROUP
Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen. Learn more about Boardwalk Auto Group at http://www.BoardwalkAutoGroup.com.

ABOUT THE DALLAS FILM SOCIETY
The Dallas Film Society celebrates films and their impact on society. A 501(c)3 non-profit organization, the Dallas Film Society recognizes and honors filmmakers for their achievements in enhancing the creative community, provides educational programs to students to develop better understanding of the role of film in today’s world, and promotes the City of Dallas and its commitment to the art of filmmaking. The annual Dallas International Film Festival, scheduled for April 12 – 22, 2012, is a presentation of the Dallas Film Society. In addition to producing one of the largest festivals in the Southwest, the Society produces numerous year round events, screening series and partnership programs with arts organizations around the city. For more information, call (214) 720-0555, or visit http://www.dallasfilm.org.

Park Cities Volkswagen Has Become One of the Highest-Rated DealerRater Certified Volkswagen Dealers in Texas

Posted on 09 December 2011 by

DealerRater, the nation’s premier car dealer review web site, has certified Park Cities Volkswagen, one of the premier car dealerships in the nation.

Dealerships that qualify for this certification program must be committed to quality customer service and in good standing with DealerRater. Certified Dealers have the opportunity to actively engage DealerRater community members and potential customers. DealerRater visitors can feel confident in knowing that a Certified Dealer is dedicated to providing a high level of customer attention and in the event of a disappointing experience, will work with the reviewer to rectify the situation.

In the past two years, DealerRater has demonstrated record increases in dealer reviews, web traffic and registered users. “Our steady growth points to the increasing significance of third-party online reviews in today’s auto marketplace,” said Chip Grueter, President of DealerRater. “Consumers are increasingly relying on credible, third-party review sites like DealerRater to research prospective dealerships across multiple geographic areas and vehicle brands so as to find the right car dealer committed to quality customer service.”

Brian Ongaro, Vice President of Sales and Marketing for Boardwalk Auto Group said, “We chose DealerRater because we understand the importance of building trust with online shoppers. We feel that DealerRater has become one of the primary information sources for car buying consumers. More than that though, we embrace the complete unbiased customer feedback and the transparency that DealerRater provides our entire organization.”

About Park Cities Volkswagen
Located in one of the most vibrant auto retailing zones in Dallas-Fort Worth, Park Cities Volkswagen has a portfolio of new and quality pre-owned Volkswagens that is among the best in Texas. It’s “Marketplace” dealership layout was designed to facilitate a more elegant, functional customer experience. Park Cities Volkswagen is proud to be one of the premier dealerships in the Dallas area. From the moment you walk into the showroom, you’ll know that Park Cities Volkswagen’s commitment to customer service is second to none.

About Boardwalk Auto Group
Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen. Learn more about Boardwalk Auto Group at http://www.BoardwalkAutoGroup.com.

About DealerRater®
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 41,000 U.S. and International car dealers, 460,000 user reviews and over 1,000,000 cars for sale. DealerRater attracts more than 5 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience.

Reinventing an icon: Meet the design masterminds behind the 2012 Beetle

Posted on 14 September 2011 by

Ever heard of the Volkswagen Beetle? Of course you have—it’s the world’s most famous car. Ever heard of Boris Grell, Susanne Gerken and Christian Lesmana? Well, now you have. They’re the three designers who were tasked with bringing the beloved Volkswagen Beetle into the 21st Century. No small feat, to be sure, but the trio were more than game.

But where does one even begin? Well, as Boris, the Beetle’s interior designer, said, “For me, a good design is timeless.” He added, “You get the feeling that the car now appeals to the whole world somehow…. The fact that people everywhere are excited about the car, I think that’s a really great feeling.” (Editor’s note: he actually said it in German, which sounded even cooler.)

For Susanne, who designed the car’s color and trim, the original Beetle served as a big inspiration, especially in her choice of materials. But what is it that truly makes it worthy of the Beetle name? According to exterior designer Christian, “I would say that it has a certain appeal; that’s what makes a Beetle.“

Watch the video for a behind-the-scenes look at the reinvention of an icon.